# The Product

The core of Impakt is our AI coach [KaiKai](/the-product/individual-fitness-journey/kaikai-ai-fitness-coach.md), who takes our members by the hand in all aspects of their fitness journey, from the moment they first open the app.&#x20;

It utilizes AI and Computer Vision (CV) technology to detect your exercises, poses and forms in real-time. It recognizes a wide array of human body positions, gestures and movements, meaning that:

> ### *In the Impakt world, your body is the controller!*

## Built on 5 main pillars

By combining all of these, Impakt provides health enthusiasts with a brand new way to get in shape, stay healthy, and engage in social networking, where all activities are rewarding and fun.

### Motion control technology

* **Proof-of-workout**\
  Impakt’s software-based [motion control technology ](/the-product/the-impaktverse/motion-control-sdk-details-tbd.md)transforms any smartphone or webcam into a precise tracker of human body movements.&#x20;
* **Accessible anytime, anywhere**\
  No special equipment or hardware required—just open the app and [let KaiKai guide you to success](/the-product/individual-fitness-journey/kaikai-ai-fitness-coach.md). If your smartphone has a camera you're good to go.

### Guidance on individual journey

* **General guidance**\
  Just show up - [KaiKai](/the-product/individual-fitness-journey/kaikai-ai-fitness-coach.md) takes care of everything else: shows you where to start, which workout to do today to reach your goals, how to do the exercises, analyzes your performance, adapts your program, gives health tips, ...
* **During workouts**\
  Get feedback and motivation from your [AI instructor](/the-product/individual-fitness-journey/ai-holostructor-personas.md), just like you would from a real personal trainer.
* **After workouts**\
  [Analyze and track performance](/the-product/individual-fitness-journey/smart-insights-and-stats.md) and optimize your journey.&#x20;

### Social fitness + fun

* **Collaborative**\
  [Create groups](/the-product/social-fitness/groups-and-sweat-squads.md), [work out with family and friends](/the-product/social-fitness/multiplayer.md), [schedule events](/the-product/social-fitness/calendar.md), [match-make](/the-product/social-fitness/matchmaking.md), [engage socially ](/the-product/social-fitness/feed.md)in a health-loving community.
* **Entertaining**\
  [Share](/the-product/social-fitness/feed.md) unique [sizzle reels](/the-product/social-fitness/sizzle-reels.md) to inspire others and grow your following.
* **Competitive**\
  Climb leaderboards, [challenge friends](/the-product/social-fitness/challenge-battle-pvp.md) and [compete in tournaments](/the-product/social-fitness/tournaments.md).&#x20;
* **Fun**\
  Our [motion control SDK](/the-product/the-impaktverse/motion-control-sdk-details-tbd.md) adds endless fun to a virtual world of fitness, sports, and health-focused games.

### Empower creators & developers

* [Empower creators and power users](/the-product/creator-tools.md) to build their own fitness experiences and communities
* [Empower developers](/the-product/the-impaktverse/motion-control-sdk-details-tbd.md) to build their own motion control experiences and launch them on our platform

### Get rewarded to get fit

* [Earn tokenized rewards ](/the-product/rewards-system-details-tbd-and-wip.md)by working out, playing games, socializing, or staying active. Rewards include the governance & [utility points KOIN](/tokenomics/utility-points-koin.md), [utility NFTs](/tokenomics/utility-nfts.md), and [$IMPAKT tokens](/tokenomics/utility-token-usdimpakt.md).


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